Celebrating 27 Years of Success.

Over $4 Billion Sold.

Nearly 2 Million Items Aired Live.

Over 1 million Items Sold.

Meet Rod

Rod Lovell has been a fixture in fine gemstones and jewelry television since 2002, working alongside gemologists, master cutters, and mine-to-market dealers to source extraordinary stones from the gem fields of Africa, Asia, and South America. A true industry pioneer, Rod was among the first hosts in television to bring high carat diamond purchases to a mainstream audience — opening the world of fine diamond collecting to viewers who had never had that access before.

With a career spanning multiple networks as both host and buyer, Rod's reputation is built on one unshakable standard: exceptional quality at pricing that makes sense.

Outside the studio, Rod is a guitarist, a Gulf Coast fisherman, a licensed pilot, and a U.S. patent holder.

Meet Rod!
Favorite Quotes

"Beautiful jewelry enhances confidence."

"Price is what you pay — value is what you keep for a lifetime."




ROD'S FAVORITE GEMSTONES

Flame red Jedi Spinel from Myanmar, Taita-Taveta color change garnet, and Paraiba copper-bearing tourmaline. "Picking just one? Impossible."

Flame red Jedi Spinel from Myanmar

Flame red Jedi Spinel from Myanmar

Taita-Taveta color change garnet

Taita-Taveta color change garnet

Paraiba copper-bearing tourmaline

Paraiba copper-bearing tourmaline